Ida Aalen. Portrett.Hi! I’m Ida Aalen and I am an independent UX designer and content strategist. I’ve worked with clients like The Norwegian Labour Party, Norwegian Red Cross and the Norwegian newspaper Klassekampen.

I’m also CPO and co-founder at Confrere, which will offer video conferencing tools to professionals who want to meet their clients online.

My focus is on user research and digital strategy. I’m especially happy when I get to work with people from other fields than my own throughout the whole process. Check out my article on the core model on A list apart to get an idea.

My other interest is in social media, and I’ve written two books on the topic. Unfortunately, they’re in Norwegian, but check out the Reclaiming Social: Content Strategy for Social Media published on A list apart written together with Ida Jackson.

Contact me


I give talks on the core model, digital strategy, social media and usability.

Some previous talks:

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