Hi! I’m Ida Aalen, and I’m CPO and co-founder at Confrere. As a speaker and writer, I focus on the overlap between user research, UX, and content strategy. Check out my articles on A list apart or my Medium posts to get an idea.

Contact me

I’m based in Oslo but at a fully remote friendly company. Don’t hesitate to contact me about anything outside of Norway!


I give talks and workshops on user testing, the core model, digital strategy, and social media.

Some previous talks: