Ida Aalen. Portrett.Hey! I’m Ida Aalen and I am an independent UX designer (and closeted content strategist).

My focus is on user research and digital strategy, and in most projects I’ll be there from the the first meeting and beyond launch of the new design. I’m especially happy when I get to work with people from other fields than my own throughout the whole process. Check out my article on the core model on A list apart to get an idea.

My other interest is in social media, and I’ve written two acclaimed books on the topic (in Norwegian, unfortunately, but hey, if you’re a publisher, reach out!). I believe that UX designers and content strategists shouldn’t leave social media to marketers. In the article Reclaiming Social: Content Strategy for Social Media published on A list apart written by me and Ida Jackson I’ll tell you why.

Contact me!


I give talks on the core model, digital strategy, social media and usability. In 2016 I’ll be doing a workshop at Confab Intensive on the core model.

Here’s my talk from Generate Conf in London in 2016:

And my talk at Confab Central back in 2014:

Some previous talks:


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