Ida Aalen. Portrett.Hi! I’m Ida Aalen. I’m speaker and writer working in the overlap between user research, UX and content strategy. Check out my articles on A list apart or my Medium posts to get an idea.

I spend most of my time as CPO and co-founder at Confrere, which offers video chat tools tailor-made for professionals who want to meet their clients online.

I’ve previously worked helped clients like The Norwegian Labour Party, Norwegian Red Cross and the Norwegian newspaper Klassekampen redesign their digital presence. I’ve also written two (Norwegian) books on social media.

Contact me

I’m based in Oslo but in a remote friendly environment. Don’t hesitate to contact me about anything outside tiny Norway.


I give talks and workshops on user testing, the core model, digital strategy, and social media.

Some previous talks: